Anderson Tea & Co is a Edinburgh based tearoom offering an extensive range of speciality blended loose leaf teas. A choice to expand and have Anderson Tea & Co placed at select delicatessens to be reached by a wider consumer base.
As such a desire for a reimagining of their brand to coincide with this expansion, with Anderson & Co evolving into a modern, stylish and upbeat visual to appeal to a wider and younger audience whilst keeping their current base of consumers.